Innovation is Boring | Monewa Matlwa | TEDxRiversandsBlvd

Monewa Matlwa's TEDx talk 'Innovation is Boring' discusses the importance of understanding and appreciating the nuances of a market for successful innovation. She highlights the success of a startup called Delivery Aspeed, which solved the problem of last-mile delivery in African townships by employing locals familiar with the area's layout. The startup also introduced a feature allowing multiple orders from different stores in one go, addressing a common issue among groups of friends or family.

via Innovation is Boring | Monewa Matlwa | TEDxRiversandsBlvd