- Control supply and demand by limiting the capacity of your event.
- Create anticipation by announcing your plans and allowing people to express interest.
- Use a public form to show people the demand for your event.
- Give people time to prepare for high-ticket events.
- Add more dates or locations based on demand.
- Involve your community in the planning process.
- Use local influencers and boots on the ground for promotion.
- Adjust your event based on the culture and mindset of each city.
- Collaborate with local creative spaces for venue.
- Understand that not everyone who expresses interest will buy a ticket.
via How To Use Scarcity in YOUR Marketing