- Pricing Mistake #1: Hourly billing. This method often attracts low-value clients and undervalues your time and skills.
- Pricing Mistake #2: Undercharging. Quoting a lower fee in hopes of winning a project often attracts the wrong kind of clients and undervalues your work.
- Pricing Mistake #3: Offering discounts. This can devalue your work and attract clients who are only looking for a bargain.
- Solution #1: Focus on value-based pricing. Charge based on the value and outcome of your work, not the time it takes.
- Solution #2: Price according to the outcome. Align your price with the value of the outcome for the client.
- Solution #3: Offer bonuses instead of discounts. Add value to your services without devaluing your work.
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